Job Description
Job Opportunity Overview
MOBY Group is seeking a highly experienced National Sales Manager to lead and manage nationwide sales operations in Afghanistan. This full-time position is based in Kabul and focuses on driving revenue growth, strengthening distribution channels, and overseeing multi-city sales teams for FMCG products.
This role is ideal for senior sales professionals with proven leadership experience, strong distributor networks, and in-depth knowledge of the Afghan FMCG market.
Short Details:
| Item | Information |
|---|---|
| Job Title | National Sales Manager |
| Vacancy Number | |
| Organization | MOBY Group |
| Job Location | Kabul, Afghanistan |
| City Coverage | Kabul, Mazar, Herat |
| Nationality | Afghan |
| Category | Sales |
| Employment Type | Full Time |
| Number of Positions | 1 |
| Gender | Male |
| Education | Bachelor Degree |
| Required Experience | 5+ Years |
| Salary | Not Specified |
| Activation Date | 31 December, 2025 |
| Announcement Date | 30 December, 2025 |
| Expiry / Close Date | 31 January, 2026 |
| Submission Email | jobs@mobygroup.com |
About MOBY Group
Established in 2003, MOBY Group operates across South and Central Asia, the Middle East, and Africa. With its headquarters in Dubai, the group employs more than 1,200 professionals across 16 different businesses. MOBY Group is widely recognized for delivering news, media, and entertainment content to underserved audiences.
Through its work in broadcasting, digital platforms, production, publishing, music, sports, research, and strategic communications, MOBY Group reaches over 300 million people. Its local-language content is produced in English, Farsi, Pashto, Hindi, Arabic, and Amharic, covering genres such as drama, reality TV, lifestyle programs, sports, news, and children’s content.
Job Description
Position Summary
The National Sales Manager will oversee and coordinate sales activities across Kabul, Mazar, and Herat, managing distributor partnerships and leading sales teams operating in these key markets.
Core Role
The primary responsibility of this position is to achieve revenue goals, expand retail and wholesale reach, and establish long-term, efficient distribution networks for FMCG products.
Key Responsibilities
- Recruit, develop, and supervise 3 Territory Sales Managers and 9 Sales Representatives
- Manage and negotiate agreements with distributors and wholesalers in all assigned cities
- Define monthly sales targets by city, distributor, and SKU
- Track daily sales performance and monitor inventory movement
- Conduct weekly performance reviews and regular field visits
- Create and implement sales incentive schemes and promotional activities
- Monitor competitor activity and adjust pricing strategies accordingly
- Map retail outlets and identify new sales channels for expansion
Job Requirements
Applicants must meet the following criteria:
- Minimum 5 years of FMCG sales experience in Afghanistan
- Proven experience managing multi-city sales teams of 10 or more staff
- Existing distributor network in Kabul, Mazar, and Herat (considered a strong advantage)
- Demonstrated ability to meet or exceed sales and revenue targets
- Experience working with ambient FMCG products such as dairy, sauces, snacks, and beverages
- Strong negotiation, communication, and relationship management skills
- Fluency in Dari and/or Pashto, along with English
How to Apply?
Interested candidates are requested to submit the following:
- Updated CV
- A brief cover letter
Applications should be sent via email to:
Visit all Moby Group Job Announcement
