Job Description
Job Opportunity Overview
MOBY Group is seeking a highly experienced professional for the position of General Manager – FMCG Division. This full-time senior leadership role is based in Kabul and carries full responsibility for strategic direction, operational execution, and profit-and-loss management of MOBY’s FMCG business in Afghanistan.
The role is ideal for candidates with extensive FMCG experience, strong leadership skills, and a proven ability to build and scale businesses from market entry to profitability.
Short Details:
| Item | Information |
|---|---|
| Job Title | General Manager – FMCG Division |
| Organization | MOBY Group |
| Job Location | Kabul, Afghanistan |
| City | Kabul |
| Nationality | National |
| Category | Business Development, Marketing, Sales |
| Employment Type | Full Time |
| Number of Positions | 1 |
| Gender | Male |
| Education | Bachelor Degree |
| Required Experience | 7+ Years |
| Salary | Not Specified |
| Activation Date | 31 December, 2025 |
| Announcement Date | 30 December, 2025 |
| Expiry / Close Date | 31 January, 2026 |
| Submission Email | jobs@mobygroup.com |
About MOBY Group
Founded in 2003, MOBY Group operates across South and Central Asia, the Middle East, and Africa, with its headquarters in Dubai. The group employs more than 1,200 professionals across 16 businesses and is widely recognized for delivering news and entertainment to underserved populations.
MOBY Group reaches over 300 million people through broadcasting, digital and online platforms, production, strategic communications, publishing, music, sports, and research. Its local-language content is produced in English, Farsi, Pashto, Hindi, Arabic, and Amharic, covering genres such as drama, reality television, lifestyle and music programs, sports, news, current affairs, and children’s content.
Job Description
Position Definition
The General Manager will lead MOBY’s FMCG business unit with full ownership of profit and loss, integrating strategic business development with hands-on operational management across the Afghanistan market.
Key Role
The primary objective of this role is to drive rapid market entry, establish sustainable revenue streams, develop a strong distributor network, and scale FMCG operations from launch through profitability.
Strategic Responsibilities
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Design and continuously refine business models for MOBY FMCG
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Develop go-to-market strategies and define competitive positioning
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Create distribution models and logistics frameworks in coordination with MOAM
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Identify new product categories and manufacturing partners for expansion
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Prepare and present business cases and strategic plans to Quqnoos leadership
Operational Responsibilities
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Lead and supervise National Sales, Marketing, and Finance teams (16 staff members)
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Manage partnership execution with manufacturing partners such as Kalleh and Solico
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Ensure timely product launches and market readiness
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Monitor daily profit and loss, inventory levels, and cash flow
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Coordinate cross-functionally with MOBY Media and MOAM Logistics teams
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Submit weekly performance reports to the Business Development Manager
Job Requirements
Candidates must meet the following qualifications:
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Minimum of 7 years of FMCG experience, including at least 3 years in senior management
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Proven experience with full P&L ownership and multi-city team leadership
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Strong strategic capabilities in business modeling, market entry, and partnership structuring
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In-depth knowledge of the Afghanistan market and established distributor networks
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Demonstrated experience launching new brands or product categories from the ground up
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Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
How to Apply?
Interested applicants are requested to submit:
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An updated CV
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A brief cover letter
All documents must be submitted in PDF format. File names should clearly include the applicant’s first and last name along with the job title being applied for.
Applications should be sent to: jobs@mobygroup.com
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