Job Description
Job Opportunity Overview
MOBY Group is inviting qualified Afghan professionals to apply for the position of Marketing Manager. This full-time role is based in Kabul and focuses on building consumer demand through strategic marketing initiatives, media campaigns, and strong brand positioning.
The position is suitable for marketing specialists with experience in the FMCG or media sector, who have a creative approach and a solid understanding of mass media, digital platforms, and promotional activities within Afghanistan.
Short Details:
| Item | Information |
|---|---|
| Job Title | Marketing Manager |
| Vacancy Number | |
| Organization | MOBY Group |
| Job Location | Kabul, Afghanistan |
| Nationality | Afghan |
| Category | Marketing |
| Employment Type | Full Time |
| Number of Positions | 1 |
| Gender | Male |
| Education | Bachelor Degree |
| Required Experience | 3–5 Years |
| Salary | Not Specified |
| Activation Date | 31 December, 2025 |
| Announcement Date | 30 December, 2025 |
| Expiry / Close Date | 31 January, 2026 |
| Submission Email | jobs@mobygroup.com |
About MOBY Group
Established in 2003, MOBY Group operates across South and Central Asia, the Middle East, and Africa, with its headquarters located in Dubai. The group employs more than 1,200 professionals across 16 business units and is recognized for delivering news and entertainment content to underserved communities.
MOBY Group reaches over 300 million people through broadcasting, digital and online platforms, production, publishing, strategic communications, music, sports, and research. Its content is produced in multiple languages, including English, Farsi, Pashto, Hindi, Arabic, and Amharic, covering genres such as drama, reality shows, lifestyle, music, sports, news, current affairs, and children’s programming.
Job Description
Key Role
The Marketing Manager will be responsible for creating consumer demand through effective use of mass media advertising, promotional campaigns, and strategic brand positioning across various channels.
Key Responsibilities
- Develop marketing strategies and campaign concepts for new and existing product launches
- Coordinate marketing activities with MOBY creative teams, including Tolo TV, Lemar TV, radio, and social media platforms
- Plan, schedule, and book media placements across television, radio, digital, and outdoor channels
- Design and implement consumer promotions such as discounts, bundles, and product sampling
- Create and manage in-store point-of-sale materials, including posters, shelf talkers, and danglers
- Oversee influencer collaborations and digital content production
- Monitor and analyze campaign performance, including reach, brand awareness, and sales impact
- Manage monthly marketing budgets and prepare ROI performance reports
- Conduct competitor brand analysis and market research activities
Job Requirements
Candidates applying for this position should meet the following qualifications:
- 3–5 years of professional experience in marketing within the FMCG or media industry
- Demonstrated success in launching brands or marketing campaigns in Afghanistan
- Strong knowledge of television, radio, and digital media planning
- Creative thinking skills with strong attention to detail
- Experience working with media agencies or internal creative teams
- Proven ability in budget control and return-on-investment analysis
- Fluency in Dari and/or Pashto, as well as English
- Bachelor’s degree in Marketing, Communications, or a related field
How to Apply?
Interested applicants are requested to submit:
- An updated CV
- A brief cover letter
All documents must be submitted in PDF format. File names should clearly include the applicant’s first and last name along with the job title or vacancy number.
Applications should be sent to the following email address:
Application Email: jobs@mobygroup.com
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